FIFAe, the esports arm of FIFA, has announced a new initiative aimed at increasing female participation in esports within its ecosystem.

The initiative, known as FAMEHERGAME, aims to provide a variety of grassroots opportunities for female FIFA players as well as a safe space for them to compete.

Along with FIFA’s member associations being encouraged to run boot camps for women looking to break into the competitive scene, FIFAe will host its own boot camp in mid2023, where players will receive coaching sessions and a chance to win a trip to this year’s FIFA Women’s World Cup in Australia and New Zealand.

The initiative was created as part of the FIFAe Good Game Promise. 

However, FIFAe developed the initiative based on research conducted at the 2022 FIFAe Finals, with the goal of “breaking down the barriers that women face” in the FIFA community.

“FIFAe is a platform where everyone can take part, compete on the highest level and fame their game on the biggest stage,” Adrian Rolli, Head of eFootball at FIFA said.

“We believe that by increasing opportunities for women, we can help build a more diverse and inclusive esports environment together with the community.”